Hey! That’s me.

I graduated from the University of Georgia with a BBA in Marketing, specializing in Digital Marketing and Business Analytics. During my studies, I was able to study abroad which fueled my passion for helping students access similar opportunities. I later interned at UGA's Office of Global Engagement, providing scholarship guidance and honing my digital marketing skills.

Currently I work as a Sustainability Intern with the Athens-Clarke County Solid Waste Division, focusing on a research project to make Athens more sustainable. I’m passionate about the intersection of consumer psychology, data analytics, and marketing.

Market Research
95%
Data Analysis
97%
Survey Design
80%
Data Storytelling
90%

My capabilities

The services I offer are meticulously crafted and tailored to cater specifically to your unique needs and requirements.

Qualitative Research

UX Research

Data Visualization

Survey Design

Statistics

Quantitative Research

Data Analysis

Data Storytelling

Fun Facts About Me.

Want to know more about me? Check out my fun facts section, where I share some personal favorites, memorable experiences, and unique passions that have shaped who I am!

Learn More
01.

I studied abroad in Brasil!

I studied abroad in Salvador, Bahia, Brazil through the Portuguese Flagship Program on a full-tuition scholarship. During my two months there, I immersed myself in the culture and progressed from intermediate to advanced Portuguese
02.

I have been to 32 concerts.

I have a love for live music and have attended 32 concerts over the years. Some of my most memorable experiences include seeing Lana Del Rey, They Are Gutting A Body of Water, Playboi Carti, and Migos (RIP).
03.

My mom is a part-time beekeeper.

My mom is a beekeeper, which has inspired my passion for protecting the environment and saving the bees. I believe that every small action can make a difference, and I’m dedicated to supporting efforts that help our buzzing friends and the planet.
04.

I am Mexican-American.

I grew up in a lively Mexican household with a ginormous family (I have attended easily over 20 quinceañeras). I am very proud of my heritage! Some of my favorite dishes that bring back warm memories are entomatadas and sopes

My numbers say it all

It encapsulates the idea that the data alone is sufficient to convey the full picture or significance of a situation.

3.88

Undergrad GPA

4+

Internships in relevant fields

3+

Years in customer service and retail

3+

Merit Scholarships awarded

3

Fluent Languages

4+

Technical skills

My experiences

I have had the pleasure to work with companies across a variety of industries I'm always interested in new and exciting adventures.

August 2024 - Present

Sustainability Intern @ ACC Solid Waste Division

Athens, Georgia

Performed UX analysis and research, synthesized key findings to develop actionable recommendations. Presented findings to senior management
Developed a comprehensive brand kit including guidelines for logo usage, color schemes, typography, and tone of voice to ensure consistent and cohesive
branding across all digital and print materials.
August 2024 - Present

Graduate Researcher @ J&J Vision

Athens, Georgia

Collaborate with Commercial Excellence Global Insights Team (Insights Team, Data Science Team, Commercial Analytics Team, and Business Model Innovation) to align
research insights with business objectives, ensuring actionable outcomes that enhance user experience and interface design.
Led UX/UI research project for the ACUVUE website, collaborating with senior management to develop a comprehensive research proposal incorporating
both qualitative (focus groups, in-depth interviews) and quantitative methodologies
June 2024 - Present

Program Manager @ BLOOM

REMOTE

Partnered with leadership to translate qualitative insights into key performance metrics for mentorship program evaluation, designing initial and final surveys for 60+ members to track progress and assess areas of improvement
Interpreted and cleaned survey data using SBSS to drive continuous program enhancements adjusting strategies based on tracked metrics
November 2023 - September 2024

Marketing Coordinator @ TNP Wellness

Athens, Georgia

Crafted and executed weekly email marketing campaigns, leveraging HubSpot CRM data segmentation and automation tools to deliver relevant and timely communications, resulting in an average open rate of 55% among a subscriber base of 2,300+ individuals
Propelled a 36.5% surge in direct traffic by implementing SEO-driven strategies, including keyword optimization in blog posts and precision-targeted social media campaigns, thus amplifying website engagement and online visibility
May 2023 - December 2023

PR Intern @ UGA Office of Global Engagement

Athens, Georgia

Implemented social media metrics tracker to monitor KPIs. Analyzed the data to devise future strategies resulting in a 28% increase in follower count
Achieved 73% increase in external tap links through consistent and engaging content posting, driving higher traffic to the office’s online resources
Successfully grew the office’s social media presence, garnering 1,200+ new followers, expanding the reach and impact of global engagement initiative
June 2023 - July 2023

Sales Intern @ ADP

REMOTE

Conducted in-depth online research to identify and compile a database of small business owners, leading to an increase in conversion rate from 2% to 20%
Initiated and completed 100+ daily cold calls, effectively identifying and nurturing potential leads
Check my CV

Have questions?

I've gathered common questions and their answers to make your experience smoother.

Who is your biggest inspiration?
My biggest inspirations are my dad and mom. My dad was the hardest worker I ever met, dedicating himself to providing for our family. He passed away in April 2024, and I am committed to honoring his legacy through my work and determination. My mom has also been a source of strength and resilience, inspiring me to push forward and pursue my dreams with passion and purpose.
What motivates you in your work?
I’m motivated by the opportunity to uncover insights that can shape meaningful strategies and drive positive change. I love the process of digging deep into consumer behavior to reveal what truly matters to people. Additionally, supporting underrepresented communities through mentorship is a constant source of inspiration for me.
Why did you choose marketing research as a career?
I discovered my passion for marketing research during a digital marketing competition where I was encouraged to conduct research and create a campaign based on our findings. I was fascinated by how many insights and ideas were born from the research process. That experience showed me the power of data-driven strategies, and I’ve been passionate about uncovering consumer insights to drive impactful marketing decisions ever since.
How do you stay updated with industry trends and advancements?
I stay updated with industry trends and advancements by listening to a variety of podcasts. Some of my favorites are The Current and Freakonomics, which provide valuable insights into market trends, consumer behavior, and the latest in economics. I find podcasts to be a great way to keep learning and stay inspired while on the go.
How do you stay organized and manage your time effectively?
I stay organized and manage my time effectively by using a combination of tools and techniques. I rely on digital planners and apps to keep track of my tasks, deadlines, and priorities. I break down large projects into smaller, manageable steps and set milestones to stay on track. Additionally, I like to start each day by reviewing my to-do list and setting clear goals. This structured approach helps me maintain focus and balance multiple responsibilities efficiently.

Let's connect.

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