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My biggest inspirations are my dad and mom. My dad was the hardest worker I ever met, dedicating himself to providing for our family. He passed away in April 2024, and I am committed to honoring his legacy through my work and determination. My mom has also been a source of strength and resilience, inspiring me to push forward and pursue my dreams with passion and purpose.

I’m motivated by the opportunity to uncover insights that can shape meaningful strategies and drive positive change. I love the process of digging deep into consumer behavior to reveal what truly matters to people. Additionally, supporting underrepresented communities through mentorship is a constant source of inspiration for me

 I discovered my passion for marketing research during a digital marketing competition where I was encouraged to conduct research and create a campaign based on our findings. I was fascinated by how many insights and ideas were born from the research process. That experience showed me the power of data-driven strategies, and I’ve been passionate about uncovering consumer insights to drive impactful marketing decisions ever since.

I stay updated with industry trends and advancements by listening to a variety of podcasts. Some of my favorites are The Current and Freakonomics, which provide valuable insights into market trends, consumer behavior, and the latest in economics. I find podcasts to be a great way to keep learning and stay inspired while on the go.

I stay organized and manage my time effectively by using a combination of tools and techniques. I rely on digital planners and apps to keep track of my tasks, deadlines, and priorities. I break down large projects into smaller, manageable steps and set milestones to stay on track. Additionally, I like to start each day by reviewing my to-do list and setting clear goals. This structured approach helps me maintain focus and balance multiple responsibilities efficiently.